I’M
JENNA
KAPLAN.
PUBLIC RELATIONS
& MEDIA STRATEGY
• SERVICES •
THIS ONE PR offers a range of communications services tailored to meet brands at every stage—whether launching something new, sustaining momentum, or refining a long-term media strategy. From research and strategic development to high-impact press outreach and ongoing media relations, I craft thoughtful, results-driven campaigns that resonate.
I also provide à la carte services, allowing brands to tap into my expertise in a way that fits their specific needs—whether it’s media training, targeted pitching, or a campaign refresh. Every brand has a story to tell, and I‘m here to ensure it’s told in the most compelling way possible.
BRAND STRATEGY
EVENTS & OPENINGS
PRODUCT LAUNCHES
MEDIA RELATIONS
• ABOUT •
With nearly 15 years of experience in public relations and earned media strategy, I specialize in navigating the complex media landscape to create impactful campaigns for spirits, lifestyle, and CPG brands. My career is defined by a deep understanding of how to connect brand stories with cultural relevance, delivering results through strategic media placements and innovative approaches.
I have built and maintained trusted relationships with top-tier journalists across print, digital, broadcast, and podcasts—relationships rooted in mutual respect and a shared commitment to meaningful storytelling. I believe the most effective PR isn’t about quick wins; it’s about fostering genuine connections that ensure brand narratives resonate in a way that feels organic and enduring.
From leading media strategies for iconic spirits brands like Ketel One Vodka, Grey Goose, and Bacardi to helping shape the growth of Mr Black Spirits, Starward Australian Whisky, and hospitality trailblazers like Gin & Luck/Death & Co, my expertise lies in delivering consistent, measurable success. My work blends creative storytelling with a results-driven approach, earning recognition for its ability to engage consumers, capture cultural moments, and elevate brands in competitive markets.
• CLIENTS •
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• PRESS •
Press isn't all that THIS ONE does, but it's certainly a good representation of strategy and communications at work, as well as a helpful tool in measuring tangible results for your brand.
